When we think of “adidas” and the new, ultra-premium “Adi Granites” we immediately think of the brand’s signature silhouettes.
We see them everywhere, from the brand itself, to their accessories, to the way they are worn.
And yet, as we look at the brand as a whole, the silhouettes are becoming less and less prominent.
“Adidas has done a good job of being more of a ‘one-size fits all’ thing,” says Kelly Kish, a Fashion Director at adidas Originals.
“But the way that they’re marketed and what they’re putting on their labels and in the retail space is a little bit different than they were a decade ago.”
What is this trend?
According to the BrandWatch website, the number of women aged 18-29 in the U.S. is expected to rise from about 1.6 million in 2020 to 1.8 million by 2030, according to the latest data from Nielsen.
But there’s also a lot of confusion about how to classify the trends, and what to do about them.
Here’s what we know about the new trends and why they’re changing the way we wear our clothes.
Adi-Granite vs. a ‘Granites’ Style There are two different styles of adidas shoes.
“Granitias” are the lower-end sneakers with a solid rubber sole.
“Sapphires” are high-end “Guanite” styles that are made from rubber, leather and suede.
What is the difference?
The most visible difference is that “Safari” is no longer the word used to describe sneakers with rubber soles.
According to a recent New York Times story, “Adig” is the brand name for the new shoes, and “Santander” is a trademark for the brand.
However, both terms mean the same thing: “suede, rubber and sandal.”
There are many different styles, but the main difference is the sole.
Suede is the most flexible material, meaning it can bend and flex over time, and it’s also the most durable.
This means the shoes will last longer, and they can wear longer.
However for the sake of consistency, “sapphire” is considered the more durable of the two.
So, when the new “Gronite” adidas sneakers hit the market, the sole will likely be the same, but it will be made from different materials.
What to know about sandals The new sandals will be slightly different than what you’ll see on the old sandals.
Instead of a solid sole, the new sandal will be a rubber-soled one, with a smooth finish.
It’s the same material used in the “sauce” on shoes, but with a softer and more comfortable feel.
This new material will also be thinner and have more cushioning, making the shoe more comfortable.
The new “Sauce-based sandals” will be sold in pairs of three for $200.
What about the heel?
Unlike the old soles, the heel is going to be made of rubber instead of suede or leather.
This is to reduce friction when the heel touches the ground, and reduce wear on the heel and foot, Kish says.
The shoes will be released in a range of colors and styles, from white and yellow to pink and green, she says.
Which sneakers will be the most popular?
We’ll have more on the trend as it becomes more widely available.
The “Safa” Sandals “Sasa” is one of the most sought-after models in the brand, Kosh says.
It is currently on sale for $250, and the shoes are already selling out.
The Sasa’s are the highest-end sandals in the line, and have been on sale since March.
It features a solid, high-tech sole with a flexible rubber outsole that wraps around the foot, with rubber and leather inserts to hold the rubber.
The sole also has a tongue, which allows the rubber to glide on the foot when walking.
The rubber heel also has three rubber grooves, which will add comfort to the foot.
But the toe, which is the other part of the shoe, is made of leather instead of sandal.
Kish describes the toe as “the most innovative part of this shoe,” and says that it’s “uniquely comfortable.”
What about shoes with a single sole?
“There’s going to definitely be a gap in the market between the ‘sauced’ and the ‘Safa,’ Kish explains.
This gap will be in the shape of a single, smooth rubber sole with two grooves on each side, and a tongue on the bottom.
This will give the sole a more solid feel, and also allow the sole to flex, Kich says.
There will also definitely be more